2020全球科技企业品牌价值100强-brand-finance-2020.5-18页
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2020-05-31 14:44:19
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Tech1002020TheannualreportonthemostvaluableandstrongesttechbrandsMay2020BrandFinanceTech100May20203Contents.AboutBrandFinance4GetinTouch4Brandirectory.com6BrandFinanceGroup6Foreword8ExecutiveSummary10SectorReputationAnalysis16COVID-19GlobalImpactAnalysis18BrandFinanceTech100(USDm)22Definitions24BrandValuationMethodology26MarketResearchMethodology27StakeholderEquityMeasures27ConsultingServices28BrandEvaluationServices29CommunicationsServices30BrandFinanceNetwork32©2020Allrightsreserved.BrandFinancePlc,UK.4BrandFinanceTech100May2020BrandFinanceTech100May20205brandirectory.com/techbrandfinance.comAboutBrandFinance.BrandFinanceistheworld'sleadingindependentbrandvaluationconsultancy.WebridgethegapbetweenmarketingandfinanceBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan20years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.WequantifythefinancialvalueofbrandsWeput5,000oftheworld’sbiggestbrandstothetesteveryyea
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