Q&Me-越南化妆品市场2019-2020.5-58页

Q&MeisonlinemarketresearchprovidedbyAsiaPlusInc.Vietnamcosmeticsmarket2019OverviewCosmeticandbeautycareproductshavepenetratedmoredeeplyintoVietnamesesocietywhentheincomesrise.Thislucrativemarketisexpectedtoregisterdouble-digitgrowthinthenearfuture.TokeeptrackofthehabitsandbehaviorsofVietnamesecosmeticsusers,theannualsurveyabouttheVietnamcosmeticsmarketwasrunbyAsiaPlusinJan2019,succeededthetwosurveysofthesametopicfromJan2018andOct2016.Theresearchwasconductedtoalmost500females,from16to39yearsoldnationwide.HightlightHightlight–MakeupproductsusageMakeupfrequencyBarriersfornotwearingmakeupMakeuploversOccasionstowearmakeupPopularmakeupitemsMonthlyspendingonmakeup•23-39y/o;•+20MVNDincome30%21%2%33%14%EverydayOnce/weekormoreoftenLessthanonce/weekOnlywhenIhavesomethingspecialIdonotwearmakeupHalfwearmakeupatleastonce/week.1.Party2.Hangout3.Dating4.School/workOwnUsemostNo.1No.2No.3LipstickLipstickFoundationEyebrowproductsBlushFoundationDon’tknowhowto(32%)Lazy(27%)Skinsensitivity(24%)Don’t