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PROs-未来就是现在:科技塑造电子商务(英文)-2018.11-21页

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TheFutureisNow:TechnologiesShapingCommerceHowDigitalizationisChangingtheBuyingExperienceandSellers’PerceptionsofTechnologiesThatEnableIt.TheFutureisNow:TechnologiesShapingCommerceHowDigitalizationisChangingtheBuyingExperienceandSellers’PerceptionsofTechnologiesThatEnableIt.EBOOK|THEFUTUREISNOW:TECHNOLOGIESSHAPINGCOMMERCE2Whatthedigitaleconomyoffersus:thegoodandthebadB2Benterprisesarebecomingincreasinglycomfortableinadoptingtechnology;butaretheyprioritizingtherightones?Thedigitaleconomyhascreatedconveniencesmanyofuscouldn’timaginetwoyearsago,letalonefiveyearsago.Haveaproblem?YoucanprobablyfindsomethingonAmazonthat’llfixitwithin30seconds,orderitwithone-click,andhaveitarrivewithinhours.Youdon’tevenhavetoreachfortheremoteforNetflixtoqueueupanotherprogramyou’lllikeafteryou’veexhaustedyourlatestserieswhilstwaitingforyourproblem-solverproduct.WithB2BfollowingontheheelsofrefinedB2Cexperiences,theB2Bcustomerhasalottolookforwardto.WeknowthatdataandtransparencyhavehelpedtoimproveB2Cexperiences

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